ABOUT
ME
✾
ABOUT ME ✾
ABOUT MEHello!! I’m Natasha,
Through my minors in Sustainability and Human-Centered AI and my time as an Erb Institute Undergraduate Fellow, I'm exploring how brands can build trust and interact with the culture that surrounds them by being thoughtful about both people and the communities they’re a part of. That perspective has shaped the mission-driven spaces I've gravitated toward, from a children's museum to nonprofit fundraising, it carries into the communities I help build at Ross as Co-President of Asian/Pacific Islander Students in Business and Vice President of Marketing for MAM.
Moving forward, I want to build brands and experiences that people don't just see but feel part of. I'm actively looking for opportunities to learn and gain hands-on experience in Brand Marketing & Management, Experiential Marketing, and Event Marketing, where creativity backed by analytics turns ideas into something that connects. I'm eager to keep learning from the people already doing this work, so if that's you, I'd love to chat! :)
and I was born and raised in Grand Rapids, Michigan, where I grew up in environments that fostered creativity. Piano lessons at 6, dance recitals at 4 that turned into 10 years of competitive dance starting at 7, and the many craft kits I was gifted for birthdays and holidays all shaped how I think, solve problems, collaborate, and adapt flexibly (both literally and figuratively). Now as a BBA student at the University of Michigan’s Stephen M. Ross School of Business, I've found that the work I love most sits where people, purpose, and storytelling meet.
